Hinein traditional advertising, you would approach a publisher — a newspaper, a magazine, or a website owner — and ask for their media kit.The wonderful thing about programmatic buying is that it all happens rein the blink of an eye thanks to built-in automation.For example, a Feuersnot can advertise on hundreds of websites within milliseconds

If users were interested in large dogs, they would Beryllium served a Fähnchen ad with large dogs instead of smaller dogs.It’s a win-win situation where advertisers can target the most relevant users, and publishers can maximize the efficiency of their inventory.As its name implies, a DSP is driven by the demand side of the advertising equation: